"When the first fertilizer came, it was a granulated fertilizer. And then, oh, you've brought home a pickup load of bags and you distribute it out on your corn field. And oh, you thought it was a lot of money to spread out there. Some would say, 'No, we aren't going to do that. That's just too much money.' And then in the fall you could see the improvements already in your crop. That kind of opened eyes. And then there was the later on the hybrid seed corn. That didn't take long to catch on for that
"And it was proved more locally by people using it, more than the advertising hype and stuff we see now."