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"I can remember growing up that we probably had – Right around where lived there was three small grocery stores. You go in and you knew who it was. And of course, all the cookies were there, and you'd reach in and get a bunch of cookies out and everything. And they had meat, fresh meat. But it was neat. But, no, that was destined not to work. See, they were going to disappear anyway. I mean, they probably couldn't have survived a food inspection, number one…
     "York got its first supermarket. Gone were the little area grocery stores. The first supermarket opened up in York. It was going to be open 24 hours a day. We said, 'No way! That's never going to work. It'll close within two years. It'll close.' Well, that's been 45 years ago. But, we could not believe you could go in a grocery store anytime and get something. We were amazed. And to me that was really an eye-opener for me to see that done…
     "I think a lot of supermarket chains started to be vertically integrated. They went the whole way through. So, I think that you see a lot less sale barns and a lot less of those things because the markets are buying direct. So, I think, it allowed the larger farmers to sell direct to the big chains. But it certainly hurt the small farmer because he didn't have enough volume to sell to them. So, he became maybe once removed again from the buying chain."

Don Freeman – Supermarkets

   

Other Excerpts from Don Freeman’s Interview:

Building a Fallout Shelter
Vietnam
Anti-War Protesters
Swanson's TV Dinners
Green Revolution in Mexico
Bigger & Bigger Equipment
The Atomic Behlen Building
Importance of the Farm Economy
Government Programs
John F. Kennedy
Agribusiness
Raising Kids for Export Today